LET IT ROT
WHAT WE DID:
BRAND IDENTITY, NAME GEN, DESIGN, 3D RENDERS, PACKAGING, WEBSITE, ADVERTISING
Starting from scratch to create a fresh new brand that would stand out amid the green-washed compostable product space, Let It Rot is designed to be different. Positioned as a badass force for good, the brand’s edgy tone of voice, fun product taglines and attention-grabbing website messaging all mesh together in a unified brand story. A clear call to action and colourful product designs and packaging educates customers on how to treat products after use for the good of the planet.